Lorraine Kuney - Franklin, MA, Real Estate, Medway, MA Real Estate.


An engaging home listing can play a key role in your ability to sell your house. If your listing hits the mark with potential buyers, the likelihood increases that buyers will set up showings to view your residence. And as a result, it may be only a matter of time before you receive multiple offers to purchase your house.

Ultimately, creating an engaging home listing can be simple – here are three tips to help you craft an effective listing for your residence.

1. Provide Accurate Information About Your Home

A home listing often introduces a buyer to a house. If a listing includes accurate information about a residence, a buyer may be inclined to check out a particular house sooner rather than later.

Remember, it is your duty as a home seller to help a buyer make an informed decision about whether to pursue your residence. If you include accurate information about your house's age and condition in your listing, you can make it easy for a homebuyer to determine whether your residence is the right choice based on his or her individual needs.

2. Include High-Resolution Photos of Your Home

An engaging home listing includes lots of relevant information about a home. At the same time, this listing should feature plenty of high-resolution photos that showcase the true size and beauty of each room of your residence.

If possible, take photographs that can help buyers envision what it is like to walk through your house. You may want to clean your home from top to bottom and remove clutter before you take these photos as well.

For those who want extra help with real estate photography, you can always hire a professional photographer. Because if you have a real estate photographer at your side, you can reap the benefits of top-notch photographs that can be incorporated into your home listing.

3. Keep Your Home Listing Simple

There is no need to use big words or complex phrases to try to differentiate your home listing from others. Instead, keep things simple, and homebuyers can decide for themselves whether to move forward with a home showing.

Lastly, if you need help crafting an engaging home listing, you can always reach out to a real estate agent for assistance. This housing market professional can provide expert guidance throughout the home selling journey and ensure you can achieve the optimal results.

A real estate agent will learn about your home and help you put together an informative home listing. He or she also will set up home showings and open house events to promote your residence to prospective buyers. And if you receive an offer to purchase your house, a real estate agent can help you review this proposal and determine the best course of action.

Ready to add your house to the real estate market? Use the aforementioned tips, and you can create an engaging listing to help your house stand out to dozens of potential buyers.


The home selling journey may include many ups and downs, particularly for a seller who fails to plan ahead. Fortunately, we're here to help you set realistic expectations for the home selling journey so you can achieve the optimal results.

Now, let's take a look at three tips to help you establish realistic expectations for the home selling journey.

1. Know Your Home

Your home's condition may have deteriorated over time. Therefore, the value of your house today is unlikely to match what you initially paid for your home.

To understand the current valuation of your house, you may want to perform a home appraisal. This will enable you to receive a property valuation from an expert home appraiser. Then, you can use this valuation to establish a competitive price for your residence.

2. Conduct a Home Inspection

Although you may have performed a wide range of home upgrades over the years, underlying house problems may persist. Thankfully, a home inspection makes it easy to learn about myriad home problems before you add your house to the real estate market.

During a home inspection, a property expert will examine your residence both inside and out. Following the inspection, you'll receive an inspection report with detailed findings about the condition of your house.

Examine the results on a home inspection report closely – you'll be glad you did. If you analyze the inspection results, you may be able to discover innovative ways to enhance your residence. And if you perform property improvements, you may be able to boost your house's value and increase the likelihood of a fast, profitable home sale.

3. Collaborate with a Real Estate Agent

If you're unsure about how to kick off the home selling journey, there is no need to stress. In fact, real estate agents are available in cities and towns nationwide who are happy to provide comprehensive insights into all aspects of selling a house.

A real estate agent can teach you about the ins and outs of the housing market. By doing so, a real estate agent will help you understand how to price your home and promote it to the right groups of buyers.

Moreover, a real estate agent will deliver in-depth support at each stage of the home selling journey. He or she will set up home showings and open house events, negotiate with a buyer's agent on your behalf and help you review offers on your house. And if you ever have concerns or questions about selling your home, a real estate agent is available to respond to them right away.

Working with a real estate agent can help you transform an ordinary home selling experience into an exceptional one. Perhaps most important, a real estate agent can offer honest, unbiased recommendations to ensure you can maintain realistic expectations throughout the home selling journey. And as such, a real estate agent can help you quickly and effortlessly accomplish your desired home selling results.


Want to sell your home? Like many home sellers, you're probably on the lookout for a real estate agent who can help you get the best price for your house.

Choosing the right real estate agent usually will require you to perform comprehensive research. You'll need to examine the credentials and skills of many real estate agents in your area. Plus, you may want to sit down and chat with various real estate agents to find one who can simplify the home selling process.

Ultimately, there are several questions you should ask a real estate agent before you hire him or her to sell your house, including:

1. What is your home selling experience?

No two homes are identical, and much in the same way, no two real estate agents are exactly alike. As such, you should learn about a real estate agent's experience to ensure he or she possesses the expertise necessary to sell your house.

For example, if you're selling a condo, you may want to hire a real estate professional with condo experience. Or, if you're looking to sell your home as quickly as possible, you should find a real estate agent who knows how to promote a home across social media and other platforms.

2. How will you keep in touch?

What good is a real estate agent if this professional fails to keep you informed throughout the home selling journey?

With the right real estate agent at your side, you'll be able to stay up to date along each stage of the home selling process. In fact, this professional will provide you with updates about offers on your home, requests to view your residence and much more.

Furthermore, your real estate agent should be easily accessible via phone and email. This means if you need support at any point during the home selling journey, your real estate agent will be able to assist you.

3. Can you provide references?

An expert real estate agent should have no trouble connecting you with past clients. That way, you can find out how this real estate professional has helped previous home sellers accomplish their goals.

If you connect with a real estate agent's past clients, you can get a better idea about how this real estate professional responds to various home selling challenges. As a result, you'll be better equipped to determine if this real estate agent is the right person to help you sell your house.

4. How will you market my house?

A real estate agent should go above and beyond the call of duty to market your house to the right groups of homebuyers. This professional typically will allocate extensive time and resources to learn about you and your home selling needs and help you plan accordingly.

Finding out how a real estate agent will promote your home is essential. With this information, you can understand whether a real estate agent will do everything possible to showcase your residence to potential homebuyers.

Use the aforementioned questions, and you can select the right real estate agent to help you sell your home.


What happens if you receive an offer on your home that fails to meet your expectations? Ultimately, you may want to decline the offer. But before you do, there are several questions you'll want to consider, including:

1. Is the offer "fair"?

Let's face it – one home seller's definition of a "fair" offer may differ from another's. However, an informed home seller will be able to differentiate a "lowball" offer from a strong proposal.

A lowball offer typically fails to account for a home's condition and the current state of the housing market. As such, this proposal may fall far below a home seller's initial asking price.

On the other hand, a strong proposal may meet or surpass a home seller's initial asking price. This offer likely accounts for a home's strengths and weaknesses, along with the needs of a both the homebuyer and home seller.

2. Are there any other offers on the table?

If you receive an offer on your home, you'll probably have one to two days to decide how to proceed. And if you have multiple offers in hand, you likely have a lot to think about in a short period of time.

In some cases, the best offer is not necessarily the highest offer, and for good reason.

For instance, a homebuyer may submit an offer on a home that exceeds a home seller's initial asking price. But if this homebuyer has not been pre-approved for a mortgage, he or she likely will need to obtain financing to proceed with a home purchase.

Conversely, a homebuyer who has been pre-approved for a mortgage knows exactly how much money is at his or her disposal. When this homebuyer submits an offer, he or she may be better equipped than other homebuyers to acquire a residence.

3. Can I afford to be patient?

Consider your timeline as you debate whether to decline an offer.

If you're in no rush to sell your home, you can afford to be patient with offers on your house. Or, if you want to relocate to a new address as soon as possible, you should price your home aggressively from the get-go.

4. If I decline an offer, what will happen next?

After you decline an offer on your home, the homebuyer has the option to submit a new proposal or move on to other houses.

As a home seller, it is important to take an informed approach to home offers. With a real estate agent at your side, you should have no trouble making the best decisions on any proposals.

A real estate agent understands the ins and outs of the housing market and can help you evaluate all offers on your residence. He or she can provide you with honest, unbiased real estate recommendations and ensure you can get the best results during the home selling journey.

Collaborate with a real estate agent – you'll be glad you did. A real estate agent will enable you to evaluate home proposals and maximize the value of your house.


Looking to sell a home for the first time? Ultimately, a first-time home seller must be able to identify a strong offer for his or her residence. With extensive real estate insights, a first-time home seller may be better equipped than others to accept a strong offer and accelerate the home selling cycle.

Identifying a strong offer for a home can be quick and easy – even for a first-time home seller.

Now, let's take a look at three tips to help a first-time home seller differentiate between a strong offer and a poor one.

1. Analyze the Housing Market

The housing market can be complex, particularly for a first-time home seller. Fortunately, many free, easy-to-access resources are available to help a home seller learn about the ins and outs of the housing sector so he or she can plan accordingly.

For example, a home seller can check the prices of homes available in his or her area via a simple online search. This home seller can even find out how long a particular house has been available, whether the price of a home has been reduced over time and much more.

With in-depth knowledge of the real estate market, a home seller can study how his or her residence stacks up against the competition. Then, this home seller can establish a competitive price for his or her home, increasing the likelihood that he or she will receive a number of strong offers.

2. Understand Your Home Both Inside and Out

A home appraisal is a must for a first-time or experienced home seller, and perhaps it is easy to understand why.

During a home appraisal, a property inspector will take a close look at a house's interior and exterior. This inspector will provide a report at the appraisal's completion that highlights a house's strengths and weaknesses too.

For a home seller, an appraisal offers a valuable learning opportunity. It enables a home seller to gain deep insights into a home's condition that he or she may struggle to obtain elsewhere. That way, a home seller can complete assorted home repairs before listing a residence and boost his or her chances of receiving multiple offers that exceed a house's initial asking price.

3. Consult with a Real Estate Agent

A first-time home seller should meet with a real estate agent and discuss the differences between a strong offer and a poor one.

Thanks to a real estate agent, a home seller can seamlessly navigate the entire property selling journey as well.

Typically, a real estate agent will help a home seller establish a fair price for a residence from the get-go. This housing market professional also can offer helpful tips throughout the home selling journey to ensure a home seller can get the best possible results.

Don't leave anything to chance as you prepare to list a residence for the first time. Instead, take advantage of the aforementioned tips, and a first-time home seller should have no trouble distinguishing between a strong offer and a subpar proposal.




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